In this article, we will discuss the 5 benefits of using LinkedIn for business purposes. As a social network that is highly oriented toward looking for business opportunities, LinkedIn offers you a wide range of business industries where you can showcase your profile, expertise, recommendations, and track new job roles that correspond to your professional skills. Many people still underestimate the importance of LinkedIn in their job search and are sometimes reluctant to embrace social media, but as a fast-growing social network that serves all LinkedIn members, it would be a big mistake not to use its full potential.
We have already talked about the benefits of using different business platforms, but this article will be completely dedicated to the most powerful business platform nowadays.
We will try to reduce all possibilities and benefits of LinkedIn users; also we will offer you some special tips that can benefit the development and vitality of your business profile on LinkedIn.
1. Make LinkedIn Connections-Link Yourself
Your first step after making your professional LinkedIn account is to make connections with the people who are in a close relationship with your profession or your interests. Build your profile by making relevant connections and try to be motivated and inspired for new challenges and job offers. This is a great way to stay up to date with the latest developments and to share information with others in your field. Keep in mind that your LinkedIn profile is the landing page that your connections, recruiters, and others see you as a potential employee, so try to specify your business orientations, goals and interact with your connections.
2. Be Viral
When we are talking about visibility on the LinkedIn profile, we actually mean: How you interact with your connections? Be free to share your professional articles, skills, opinions, or some new project on which you are working on. Also, you can increase your visibility by posting comments about some topic in which you are interested. Be present and don’t look at this social media as a Facebook or Instagram, don’t just scroll for job offers, make job offers come to you.
It doesn’t matter if you want to change your job or you are unemployed, create your professional brand on your LinkedIn profile, and take care of the message your LinkedIn profile sends to your connections.
Think of your profile as an online resume, where you can share your abilities, work experiences, certificates, your future goals, and education. So, just keep tracking connections with the same interest as yours and interact with them. With a strong profile, you increase your chances of impressing an employer.
3. Join Groups
LinkedIn is a business social network that takes care of its members, which additionally helps you in your job search is the existence of groups on LinkedIn. Groups are a brilliant way to meet people with similar professional interests and expand your experience with the connections from your focused work field. Groups allow you to share data or information that is closely related to your profession. This is a great way to exhibit your knowledge on topics related to your industry – ask questions, and start conversations with key people in key organizations.
4. Use LinkedIn Learning
LinkedIn as a professional business platform allows you to use learning courses, where you can increase your knowledge and stay motivated and focused on your business achievements and constant progress in the area of your interests. There are plenty of helpful courses, where you get a certificate after finishing them. Also, the first month is free so you will have enough time to decide if you will continue with learning, or try another course that is more relevant to your professional industry. LinkedIn also tracks your activities and engagement so you will receive recommendation courses tailored to you.
5. Keep your Profile Fresh
Try to keep one thing in mind, the LinkedIn profile is your personal brand. You design it, you build it and you are responsible for it. Build your profile according to your business interests. For example; you can put a cover photo that is in direct connection with your personality, profession, or desired profession. Also, you can refresh your profile by adding new skills you have acquired in the new course or share some nice articles about some work processes that inspired you.
Now when we have a new feature on the app which includes sharing professional stories you can easily track what is happening at the moment in the professional life of your connections. This social network is powerful and highly focused on motivating all kinds of people: employers, leaders, unemployed people, etc.
In conclusion, try to use all advantages and benefits of the biggest business platform and be open to new possibilities and connections. Build your profile with professional experiences and be actively present by posting and sharing your knowledge and developing skills. Stay connected and be connected with people in your interested or desired working area.